Sotheby’s International Realty is a

luxury real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...

brand founded in 1976 by

Sotheby's Sotheby's () is a British-founded American multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, and ...

fine art dealers. Sotheby's International Realty operates as a

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

focusing on

broker A broker is a person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed. A broker who also acts as a seller or as a buyer becomes a principal party to the deal. Neither role should be confu ...

ing and

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

of residential real estate. As of 2018, the Sotheby's International Realty network had more than 19,000 sales associates in 990 offices in 72 countries and territories worldwide.

Franchise system

In February 2004, Sotheby’s entered into a long-term strategic alliance with real estate services provider Realogy Holdings Corp., now

Anywhere Real Estate Anywhere Real Estate Inc., formerly Realogy (), is an American publicly owned real estate services company. It owns and franchises several real estate brands and brokerages, and offers consumer programs, lead generation, relocation, and title ...

, Inc. The agreement provided for the licensing of the ''Sotheby’s International Realty'' name and the development of a full franchise system. Franchises in the system are granted to brokerages and individuals meeting Realogy's qualifications. The franchisor supports its agents with operational, marketing, recruiting,

education Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty. Va ...

al, and business development resources. In 2012, the company launched a website for farm and ranch listings, the first in a series of specialty market Internet listings. Subsequent focused marketing websites include waterfront, golf, ski, and historic properties.

''Reside'' magazine

The company publishes ''Reside'', a semi-annual real estate and lifestyle magazine, which won the Hermes Platinum Award for creative excellence and outstanding design and editorial in 2009.

References

External links

* {{Authority control Realogy brands Apollo Global Management companies Real estate companies established in 1976 Real estate services companies of the United States Sotheby's

Franchise system

''Reside'' magazine

See also

References

External links